As new parents, choosing diapers is one of the first and most important decisions one is likely to make – as we did. It’s a critical one too: babies go through as much as 2,500-3,000 diapers in the first year of their birth! Plus, many more await them and you after that. As parents, we checked out the best diaper brands at Target, and we were delighted with what we found. Not only was there a plethora of choices, but also it was across a spectrum of price bands, uses, specifications, etc. We also needed to check what suited our babies, what trapped messes and leaks effectively, and whether we wanted to buy in bulk or regularly order instead. Did you know that there are even brands with rewards programs for parents on a budget to save money? Yep. Here’s a comprehensive guide to the best brands that Target sells.
Pull-Ups
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We begin with Pull-Ups, which is one of the best diaper brands overall, like the Pull-Ups Girls’ Potty Training Pants Training Underwear, which is one of the best potty training diapers. These diapers were the perfect transition products for parents like us who were preparing to potty train their babies. There were a lot of things we loved about these diapers, starting with the fact that they were absorbent and featured a fastener for quick changes. Moreover, they came in adorable patterns that would fade away easily when our little one was wet. Furthermore, these disposable training pants also came in many sizes ranging from 2T to 5T for babies weighing in the range of 16-50 lbs. Finally, since Pull-Ups is a Huggies brand, we could also take advantage of the Huggies Rewards+ program, collecting points for every Huggies purchase and redeem them later for rewards.
Pros
- This was easy for tots to put on and take off.
- There are coupons on the company website.
- These pull-ups are absorbent.
Cons
- There were no sizes less than 5T.
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Dyper
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Dyper happens to be one of the best sustainable and organic diaper brands for babies, with their diapers being as sustainably made as they come. Moreover, they didn’t feature harmful chemicals, dyes, and scents, so they were safe for even the most sensitive of skin on babies. Dyper offered not just standard diapers, but also cloth diapers, wide ones, and even training pants, besides a ton of other home and skin products. If that wasn’t enough, we could even buy the diapers individually or sign up for Dyper’s subscription bundle. That would deliver us enough diapers to last us an entire month.
What we liked about Dyper is that it used individualized calculations to help determine the sizes and number of diapers that we would need. If you’re skeptical, rest assured that Dyper will send you replacement diapers as well. That’s why we loved the Dyper Charcoal Enhanced Diapers, one of the best diapers for toddlers.
Pros
- Dyper helped us calculate diaper needs.
- We could purchase them individually or as a bundle.
- They were made from sustainable materials and have carbon offsets.
Cons
- There are no diaper sizes above 5.
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Kanga Care
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Best cloth diaper brand. One of the top cloth diaper brands is Kanga Care, with the Kanga Care Rumparooz Diaper being one of the best cloth diapers for newborns. There were a lot of things we loved about this diaper, starting with the fact that it had an inner pocket. It greatly helped us adjust the position, size, and layers of the insert for varying levels of absorbency. The best bit? This is a one-sized cloth diaper that would fit even newborn babies that weighed 6 lbs.
Aside from the above, the brand offers a wide range of diapers that range across different sizes and absorbencies, including an organic option. We could either buy the diapers individually or choose a bundle that offered anywhere between 4-24 diapers in a single pack. Aside from the fact that they were crafted using high-quality materials, they also came in cute colors. If that wasn’t enough, Kanga Care offered a loyalty program, which gave us access to exclusive shopping, free stuff, etc.
Pros
- The diapers came in a wide variety of sizes.
- We could buy them individually or in a bundle.
- They had a loyalty rewards program.
Cons
- The upfront cost was a bit high.
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The Honest Company
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Founded by Fantastic Four actress Jessica Alba, the Honest Company is one of the best baby products brands, selling not just diapers, but also wipes, etc., all for babies. An insanely adorable line of printed diapers for newborns up to size 6 is their main product line. Moreover, they’re free from harmful chemicals, having been crafted from organic ingredients. While we could buy these diapers in the store at some specific retail locations, we ordered directly from the Honest website, which allowed us to sign up for their monthly subscription shipments. That included not only seven packs of diapers but also four packs of their plant-based wipes. Finally, when it comes to diapers, we loved the Honest Company Clean Conscious Diapers for our babies.
Pros
- They’re free from harsh chemicals.
- This brand has subscriptions available.
- The diapers have attractive designs.
Cons
- They’re expensive.
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Pampers
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Best overall. Pampers is, undoubtedly, one of the best diaper brands for babies. It sits on this list as they make amazing diapers, including the best overnight diapers. Moreover, the diapers from the brand boast a wetness indicator that would tell us when it was time for a change. It’s also available in the Pampers Baby Dry Disposable Baby Diapers. What’s more, the diapers also have umbilical cord cut-outs that prevent irritation when it comes to newborns. The brand also designs swim diapers, regular diapers, and best of all, they’re all available both in the stores as well as online. Finally, Pampers also offers a loyalty program through the Pampers Club App. That allows parents and caregivers to earn “Pampers cash” to receive discounts on not just diapers but also other products. Check out the official product page of these diapers.
Pros
- Their diapers have umbilical cord notches.
- They have a Pampers Club program.
- They have a large variety of sizes and styles.
Cons
- You need to download the app for the rewards.
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Esembly
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Best eco-friendly. Sitting at the top of the list is Esembly, which boasts a sustainable and eco-friendly cloth diapering system with its “assembly” of not just organic diapers but also wipes, detergents, and diaper creams. It’s hailed as one of the best cloth diaper brands for kiddos, and it’s easy to see why. Firstly, it came in the form of a kit with everything we needed, right from organic diapers to even a storage bag that was crafted from post-consumer plastic bottles. That’s why it’s considered one of the best diaper brands overall.
Of them all, we loved the Esembly Cloth Diaper, which we could even use as a swim diaper for our babies. It did take a bit longer to put these diapers on, but they prevented blowouts by ensuring the snuggiest fit ever. If that wasn’t enough, these diapers were adjustable and grew as our baby grew.
Pros
- These diapers are eco-friendly.
- We could use the outer shell as a swim diaper.
- It came as an all-in-one kit.
Cons
- They’re expensive, but worth it.
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Our Verdict!
Diaper brands are dime a dozen, which is why we made this specialized list to help you choose:
- Best cloth diaper brand: Kanga Care
- Best overall: Pampers
- Best eco-friendly: Esembly
How To Choose The Best Diaper Brands at Target?
Material
One of the first things we checked was the materials that the brand used in its diapers. Since some materials could tend to irritate the baby’s sensitive skin, you need to check this, especially if your baby is allergic to some materials. Moreover, most of the diaper brands make their products free of harsh chemicals, phthalates, and parabens. If that wasn’t enough, there are also some brands that design diapers particularly for babies’ sensitive skins. In the end, you’re looking for materials that are easy to clean, not irritating to the babies’ skin, absorbent, and soft.
Sizes
The next thing we’d check out when picking the best diaper brands is the size. Since choosing a brand is likely to involve a bit of trial and error, you need to look for brands which offer a wide variety of sizes and styles. Secondly, you need to carefully check the size chart of the brand to get a better idea of how they measure diapers and how you’ll be choosing them. Finally, you also need to check if the brand carries a preemie size or not and whether it recommends sizing up or down.
Budget
Diapers can be one of the most expensive things you ever buy for your baby, and they’re essentials! However, diaper brands have been attempting to ease this pain for parents between perks, reward programs, and discounts. So, don’t forget to calculate the cost per diaper to get the most bang for your buck. Furthermore, do check for diaper brands that have loyalty programs or subscriptions.
Which diaper is best for daily use?
One of the most recommended brands is Pampers, followed by Mamy Poko Pants.
Can we switch between diaper brands?
Yes, switching between brands shouldn’t be an issue at all.
Does the diaper brand matter?
Yes, definitely. Brand-name diapers might be expensive, but their quality is first-rate, whether they’re store-bought or eco-friendly ones.